Email signature is indeed an important part of any email marketing plan. They promote your company’s image, convey professionalism, and, most importantly, aid conversion rates.
But how can you make absolutely sure your email signature is the greatest it can be? It all comes down to the right design. We’ve outlined some common pitfalls to avoid when generating an email signature to ensure you’re creating the best signature possible.
1. First and foremost, ensure that you do have an email signature!
When it comes to email signatures, a rookie mistake is not having one in the first instance. There are several reasons why an email signature is necessary for a business, the most crucial of which is that consumers can conveniently and readily discover your relevant information.
While incorporating more specific information about the organization can help raise response rates, email signatures can be utilized to give customers other ways to contact the business.
Furthermore, putting an email signature gives the communication a more personal touch. When customers see the sender’s name and surname, they will believe they are speaking with a real person rather than a robot.
2. Do not sign with a picture signature.
You can create and use a signature generator for your emails to consumers in a variety of ways. You can choose from a variety of themes provided by providers or develop your own from the start. Other companies make the costly error of designing an email signature and exporting it as a JPG or PNG file. Because of three primary reasons, you should never save an email signature as just a picture:
1. The first issue is that graphics can significantly slow down the email’s loading speed.
2. An image signature lacks the professional appearance of a real signature.
3. Email signatures stored as photos may not always show the way you need them to – on some devices or in other emails, they may appear as an attachment.
3. Your email signature’s font, size, and type
Making sure your email signature looks professional starts with the typeface you employ. It’s not the time to experiment with unusual or difficult-to-read typefaces!
Curly typefaces that are nearly unreadable, for example, or high font sizes can make a signature appear unprofessional. The font colors you pick are also important because stronger colors can make it tougher to read your signature.
A professional paper writer from Assignment Writing Australia, a business that many people rely on for their content and proofreading needs, has some words of caution about fonts. Instead of attempting to make the fonts particularly colorful, choose a neutral, corporate color such as black or gray that fits with your business’s branding.
4. Make sure your email signature is up to date.
Whether you want it or not, any company will experience some adjustments and changes as time passes. Whenever these changes occur, be sure to update your email signature! If your recipient decides to reply with an on-site visit or a phone call, the signature should be kept up at all times and with the most up-to-date information. If you redesign your company, don’t forget to rebrand your email signature as well. You must be consistent across all marketing channels used by the company, including your email signature.
5. Don’t use quotation marks in your email signature.
You should maintain your email signature simple and professional. As a result, it’s to your greatest advantage to get rid of any extra text, including inspiring phrases. In this case, less is more because adding excessive text to your signature might make it look awkward, especially on mobile devices.
Furthermore, when a firm uses a quote associated with a particular faith or culture, it may offend some clients. That is why, no matter how inspiring you think a quote is, it is preferable to avoid including it. Apart from hurting some clients, inspiring messages can come across as trite and unprofessional to others. It’s preferable to keep things simple!
6. Don’t overdo it with the links
You might be using social media networks like Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube for marketing objectives. There may be others that aren’t on this list, such as Snapchat, TikTok, and others. However, your email signature isn’t the place to provide links to all of your platforms.
When you try to include social media links for all of these platforms, the email may wrap to the next line or appear unprofessional, according to a digital marketer at Assignment Writers Australia. If you include too many social sharing buttons in your email, it may take a long time to load.
Investopedia is a nice example of incorporating a few social network buttons in email signatures. Only two main social media networks, Facebook and Twitter, are represented by the company’s buttons.
7. Remember to provide your contact information
A business email signature’s objective is to convey further knowledge regarding the company. As a result, your or your company’s contact information should always be included.
The contact number is one of the most significant items of data to provide in the email signature. Remember to provide the company’s phone number, since some clients may require immediate clarification on certain issues.
For example, if indeed the email requests an answer to a question about which the client is unsure, they may opt to call for clarification. If you don’t include a phone number, the consumer may not bother to respond to your email. Also, ensure to include an international calling prefix when adding the contact number, in case a customer from another country wants to contact you via phone.
8. Don’t clutter your email signature with needless photos
It’s difficult to work with images. On one hand, photographs can be handy since they display the receiver of your company’s emblem and a photo of the sender, which can give an email a good personal touch.
Images, on the other hand, can slow down email loading times, so they may not even appear by the point your recipient has closed your email. It is far preferable to have no image in the signature than to have an image that does not load in the mailbox of someone with a sluggish internet connection. Furthermore, photographs on mobile devices might be crushed or scaled-down, making them look horrible.
9. In your email signature, don’t offer too much information
Email signatures aren’t really a place to make a personal statement or mention all of your abilities, work titles, or social media accounts. They’re a type of digital business card that allows your recipient to quickly learn who you are and obtain your contact information. The digital business card is also a great marketing tool which you can store on your smartphone or in an e-mail signature. You can pull your digital card as and when you need it, even on the go.
You should restrict the amount of information you include in your email signature to a minimum and prioritize the most important information. Only one phone number and address should be included in the contact information. Older modes of communication, including fax, can simply be phased out; those still using it will have to phone you or look up your fax number on your website. They’ll make it!
10. Don’t assume that your email signature would work with all providers
So you’ve created an email signature in, for example, Microsoft Outlook, and it looks fantastic. Your signature is both attractive and professional.
However, there is a problem: if you send an email to someone who uses a different client than you, such as Gmail, your signature, particularly the graphics, is distorted. Everything is squished and wretched! The text size and line spacing are also messed up.
It’s a tremendous pain to have an email signature that doesn’t work in all email clients. One approach to fix this is to test your signature once you’ve created it. Send it to a few of your personal email addresses using different clients to ensure things work.
Final Thoughts
Email signatures are crucial and can significantly enhance the quality of the emails as well as the number of responses you get from clients and leads. It’s critical to make sure it’s properly created, so we hope this post has assisted you to avoid just a few common email signature design problems.
It’s Important to Pay Attention to Your Email Signature. Your email signature is indeed a significant marketing tool that needs your attention. If you keep a close eye out for these email signature blunders, you’ll have a terrific-looking signature in no time.
Overall, there are enough advantages here to make effort worthwhile.
