As a SaaS firm or startup launching an SEO campaign, you’re undoubtedly conscious of the importance of effective SEO. This goes above and beyond keywords; you’ll need the appropriate on-site content strategy, meta-data, and technical structure in place. However, have you spent sufficient time building links?
As stated by Niche Inbound, link construction is a crucial component of your off-page strategy (i.e., all the things you do rather than investing in your site to improve your position in search results). So, if you aren’t making effort already, it’s time to include link-building as a key component of your SEO marketing plan.
What is link building?
Link building, like the name suggests, is the activity of gaining links to your website.
It’s not only about posting links that lead back to your site in cyberspace. This shotgun approach won’t improve your rankings in the search result. Instead, you must balance your approach and develop connections with other authorities by inserting links that are genuinely useful and has a certain relevance to customers. Here are 5 of the most significant advantages of establishing a solid link-building plan.
1. You will get credibility from links
Third-party references establish your site’s trustworthiness by serving as third-party signals of your domain’s authoritative status. Google strives to give users the most appropriate results possible. Authority is one of the criteria Google considers for achieving this goal. The credibility of your site depends proportionally on the number of high-quality links rapt to the site.
Google encourages users to link their content to the content of good publishers to enhance their online experience. Therefore, you should only attempt to establish links from authoritative and reputed sites, because five useful links always outdo 50 poor ones.
It is also important to consider the number of domains you’re directing back from – it’s preferable to have ten links from ten distinct authoritative domains instead of getting ten links from one domain.
2. Links are used by Google to rank your site
You’re not considering half of Google’s ranking factors if you don’t use link building. Google is extremely concerned about links. It’s nearly impossible to get a good rank of your site on Google without providing links to your content, regardless of how fantastic your web content is. You’ll need to have more backlinks than your competitors to get a higher rank in comparison to them.
Participate in activities that Google’s algorithms value favorably, such as attempts to create authority and value. Create original and unique content to share publically. To produce better outcomes, generate diverse, trustworthy, and relevant links.
3. You’ll get an upsurge in web traffic if you develop backlinks
The best method to attract target audiences and get relevant users from industry authentic sites is through link building. You will be able to progress traffic from outside sources by targeting relevant groups and niches, and web traffic determine the health of your website.
4. Links to your website result in improved SEO ranks and site metrics
The term “link juice” was coined by Matt Cutts, a former head of Google’s Webspam team, who wanted to make the term more user-friendly. You may already be familiar with terms like Page Rank (PR), Domain Rating (DR), Alexa Rank, Domain Authority (DA), and so on. You can also improve the site metrics by generating backlinks.
5. Higher sales possibilities and more purchases.
Better traffic and increased metrics create more revenue potential. Your website will position higher in search results, enticing more prospective consumers to you. As a result, you will have the ability to sell additional items and services while also creating fresh sources of income.
Link building is a critical part of any online marketing strategy, but it can also be risky if not done correctly. In this article, we’ve outlined some tips to help you build links safely and securely while protecting your brand. We hope you find these tips helpful and that they help you achieve better results with your link-building campaigns.