Pay-per-click (PPC) advertising is a powerful tool for businesses trying to expand their online presence quickly and produce tangible results. Businesses of all kinds in London are using PPC to reach their target audience and increase their Return on Investment (ROI).
However, running a successful PPC campaign needs in-depth knowledge of the platforms, regular monitoring and strategic optimisation. That’s where a professional PPC London agency can really make a difference. As a top PPC Agency London service provider, Tesla Media has one of the best teams which uses advanced and proven techniques to provide your business with the best possible exposure.
Understanding PPC and ROI
Services such as Pay per Click London depend on how often your prospective buyers click on ads. With PPC, it’s crucial to consistently track your metrics and make any necessary changes to maximise your ROI. This involves keeping an eye on your Click-Through Rate (CTR), Conversion Rate and Cost-per-Click (CPC).
It’s also necessary to use relevant ad copy and specific keywords for your target audience. Engagement and conversion rates will increase when the ads appear at the right time. If you’re looking for a reliable PPC Services London agency, Tesla Media can help you achieve your goals by using an effective and tailor-made strategy for your business.
Current Industry Trends in PPC Advertising
As 2023 comes to an end, several trends are reshaping the PPC market. Also, this is when many businesses experience a huge decline in sales. But no worries! You can avail of a PPC Company London service or use these top 4 PPC advertising trends to boost your sales and stay ahead of your competitors:
1. Social Media: In 2023, the global population using social media has increased to a record 4.9 billion users, with Facebook leading the bandwagon (2.9 million monthly active users). This figure is expected to increase to almost 5.85 billion users by 2027. So, if you’re not using the power of social media, especially Facebook, in your PPC campaigns, you’re missing out on opportunities.
2. Voice Search Ads: The use of smart homes and personal assistant speakers, like Siri, Cortana, and Alexa, has significantly increased. You can stay ahead of your competitors by changing the tone of your website to something conversational as people are now being more conversational while doing voice searches.
3. Visual Search: Users can now search on platforms like Google and Bing by adding an image to their search query instead of just text. The search engine will then look for websites with that image or one similar to it. This way, users can find links to products more quickly and with ease. Hence, it’ll be wiser to build an image library with metadata of all your products and services to ensure that the search engines categorise them correctly.
4. Microsoft Ads (formerly Bing Ads): Microsoft owns sites such as Bing, Yahoo, MSN, and AOL. So, chances are you will get more exposure through these platforms and their partner sites. The search engines linked to Microsoft have smaller audiences and hence, less competition. This makes it much easier and cheaper to get clicks and prime spots.
Tips for Maximising ROI with PPC
It’s always a smart move to avail of a PPC Consultant London service to get the best out of your investments. But you can also use these 5 tips yourself to enhance your PPC campaign results:
1. Determine Your Goals: Every campaign must start with a goal. Decide on whether you want to raise brand awareness, improve website traffic, or boost sales. Knowing the goal will help you plan the right PPC campaign.
2. Identify, Expand, and Prioritise the Right Keywords: This involves finding the most relevant keywords for your business using keyword research tools to target the right audience and rank higher on search engines. Then comes expanding your keywords by creating a persuasive ad copy that makes you stand out of the crowd. Make sure to prioritise your chosen keywords in the ad copy by targeting the popular and most relevant ones first.
3. Decide the Desired Conversion Action: Setting up tracking and retargeting becomes much easier when you know your desired action. Determine whether you want your audience to subscribe to your newsletter, download an e-book, or make a purchase.
4. Set Up the Tracking Process: You need to have a proper tracking system like Google Analytics in place to know how your PPC campaign is working and then make necessary adjustments to it.
5. Set Up the Retargeting Campaign: Retargeting is an effective way to bring back your potential customers who showed interest in your PPC ad and visited your website but didn’t convert on the first visit.
Choose Telsa Media, Your Perfect Match for the Search of Paid Search Agency London
Telsa Media has the best PPC Management London team which is expert in running ad campaigns. We know the art of employing the latest PPC trends and techniques, such as Google Ads, Bing Ads, Facebook Marketing, and SEO to deliver the best results in no time that may cost you more time and money otherwise if you’re not familiar with the PPC campaigns. We regularly monitor, analyse, and optimise the performance of ad campaigns to get insights and work towards improving the effectiveness of the ads.
