Your marketing strategy plays a crucial role in your overall business success. It enables you to build a strong brand identity, widen your customer base, and inform people of your new products or services.
Building a strong marketing strategy can be time-consuming and complex. Luckily, there are plenty of helpful platforms and tools that you can use to streamline your marketing processes and maximize the return on investment (ROI) of your campaigns.
Here are four effective tools that you can use to complement your existing marketing efforts and increase your marketing power.
Customer Data Platforms
A Customer Data Platform (CDP) is a highly effective marketing tool that unifies your customer data. It enables you to collate data that you’ve gathered from multiple sources into a central platform. BY collecting and unifying first-party customer data from multiple sources, you can have a complete and coherent view of every customer.
With a CDP, you can create accurate and detailed customer profiles and segment your audience according to their demographics, preferences, and purchasing history. Segmentation allows for targeted marketing campaigns that yield great results.
Search Engine Marketing Platforms
Search engine marketing (SEM) refers to the process of improving your website’s rankings on search engine results pages (SERPs). When your website ranks highly, new customers are more likely to come across your brand when searching for specific products or services.
SEM platforms, such as Google Ads, enable you to advertise your business and improve your rankings by helping you to identify keywords and key phrases that are relevant to your industry. This gives the advertisers an opportunity to make their ads appear along with the search results. These ads are mainly pay-per-click ads and appear in various formats. Some ads can be text-based ads and small, whereas other ads are product listing ads that provide important information through more visual representations.
SEM platforms have in-built creation tools and analytics that enable you to optimize your marketing campaigns for ultimate success. Therefore, search engine marketing platforms allow advertisers to reach potential customers through advertisements and influence them to make a purchase.
Social Media Platforms
Social media platforms, such as Instagram, Facebook, Instagram, Twitter, and LinkedIn, are a must-have for businesses nowadays. Many start-ups have gained traction and experienced immense success through social media marketing alone.
Using social media platforms, you can provide valuable content for your audience, interact with your customers, and create targeted ads. You can also partner with influencers in your industry to promote your products and services further.
If you decide to partner with influencers to promote your brand, you can use an influencer marketing platform to streamline the process and monitor the progress of your campaigns. These platforms facilitate collaboration with various influencers and enable you to manage your campaigns and make changes in real-time.
Email Marketing Platforms
Email marketing platforms, such as Mailchimp, ConvertKit, and AWeber allow users to generate and send emails to a list of subscribers. Email marketing software also helps users to track all their emails. In simple words, these platforms enable you to create a weekly email newsletter that informs subscribers about your products, services, and company updates. Statistics show that email marketing has the highest return on investment of all digital marketing methods, with a $42 return for every dollar you spend.
You can use your email marketing analytics to segment your audience and learn more about their purchasing preferences and buyer behaviors. Most email marketing platforms create charts, graphs, and tables that make your analytics easy to understand. Therefore, through email marketing, you can send messages to potential customers and provoke them to purchase your products or services.
We have discussed four useful marketing platforms to boost your overall business success. Every marketing tool is effective in its own way. By using these tools, you can gather information about your potential customers, make them aware of your products or services, and influence them to make a purchase. So use these tools effectively to achieve significant success in your business.