As per video marketing statistics and reports 2021, this is one field that is speeding at a breakneck pace without any signs of coming to a standstill. Videos are easily accessible to customers and business owners through varied online platforms.
And it is not surprising that these are the platforms that are welcoming more and more of their users to make creative brand videos. Regardless of the platform, video content is everywhere.
The internet has developed manifolds and is only adapting itself to make more room for videos. As per reports, 85% of internet users are into watching online videos on any of their devices.
Today we are here to discuss how video marketing can help brands and businesses through the promotion of their products and services and how it can work wonders in helping them by lowering the expenses.
Let’s dive in!
Video Marketing Is Inexpensive and Easy
For startups, especially those on a low budget, video marketing can be the best medium for showcasing products and services. That’s because it is not just easy to create videos but is even inexpensive.
Making and editing videos is not a difficult thing to do. Businesses can easily create some prettiest and most professional-looking videos by using a mic, a smartphone, and some basic video editing.
Of course, there are certain videos where the services of a professional are required. After all, you do not want the promotion video of your business to look like a basic home video. Except for the money that goes into hiring the services of a professional, there is no other expense you need to worry about.
Many videos can be created in-house, and that too with minimal help. Some tips that can help businesses in keeping the costs of video making down and in making the procedure easy are as follows:
- Professional intros and outros can be made and included in videos with the help of different sites online.
- The ones with no editing skills can go for freelancers that can help with video making and that too without breaking the bank.
- Best of all, there are many free video creation and editing tools available online. These can effectively be used for making the best videos.
Video Marketing Can Help with Customer Service
Businesses need to be active when it comes to serving their customers, answering their questions, and providing support as and when required. This requires companies to hire a whole team of technical support and customer care executives. This further requires businesses to put in a lot of money.
On the contrary, if businesses make up their mind to solve the queries of their customers and provide them the support they need through videos, they will be able to save a huge amount of money.
The amount thus saved would otherwise go into paying for the customer care and technical support executives. Also, it is worth making a video to understand your business’s branding and know what people are saying about you.
Conventional Marketing Is Costly and Difficult to Track
Conventional marketing helps in increasing brand awareness. This is because it is directed towards a huge public audience. However, this is what makes it difficult to measure.
Marketers and business owners need to have exact data when it comes to making informed decisions. There will hardly be a business that will not like to know the number of new and existing visitors it has on its website.
Or why the visitors are leaving its site after landing there or why they are spending a lot of time browsing the site without taking action. The availability of this information is possible only through video marketing.
Thus, video marketing can specifically change how business is done without having the business individuals spend a huge amount of money. Businesses can make more money in the form of ROI by understanding the demand and the requirements of their prospects.
Online Product Information Is Available to the Customers without Spending a Dime
As per the latest reports, people these days are in the habit of researching and reading reviews extensively before buying anything. This useful information can be provided to them through video marketing. This helps businesses save money and even gives people the chance to avail themselves of information immediately and in an independent manner.
Businesses can easily capitalize on this by making short and simple videos on the right way of using their products and services and the way they need to be maintained. This whole procedure will not take a lot of time and can serve as one of the most useful tools for persuading customers to make a purchase.
Video marketing comes as a boon for businesses that are not into selling products but have good services on offer. Such businesses can offer advice on their niche markets through videos. This again helps them in making good savings.
Creating easily understandable how-to videos and infographics does not require putting in a lot of money. But this is undoubtedly one of the most remarkable ways of demonstrating business expertise.
The Takeaway
72% of individuals use videos to learn about a particular product or service. This means that using videos to educate the audience about a product or service is a huge saving.
In place of rolling out several social media campaigns, multiple advertisements, and wasting time crafting answers to queries, a video can do much more, speak more and get the people into engaging more with a business’ message.
Video marketing helps businesses save on the other marketing mediums by substituting it for videos and guarantees solid returns on investment.
The surveys and statistics are not lying if businesses do not use video marketing; they are on the path of losing the effective and simple scope of advancing their business marketing campaigns.
Businesses should note that their video marketing campaigns need not be expensive. They can start small and simple with educational clips and animated videos until they are ready to gradually get professional assistance.
