There is no greater element of marketing than having a good quality website. Whether you run an organisation, a company, or an informational blog post, you must invest in a good-quality website. This is because more than 88% of people today search for services and products online before purchasing. If you do not have a website, you are definitely missing out. But what should a good website have? Read on to find out.
1. The Right Web Hosting Plan
Web hosting is an online service that allows your website to exist online. It is the space you rent on a server to store all your website’s files and data. There are many types of web hosting plans, the most popular of which are shared hosting, dedicated hosting, and VPS hosting. Shared hosting is when many websites are connected to one web server, while dedicated hosting serves those businesses with high traffic. The latter setup is perfect for those operating huge online malls because it has strong database support. Virtual Private Server hosting, commonly abbreviated as VPS, is a balance between shared hosting and dedicated hosting. This means it is more affordable than dedicated hosting but offers greater control and customisation than shared hosting. Providers such as IONOS have fully virtualised servers with root access. With the IONOS, you get VPS hosting with unlimited traffic and up to 1Gbit\s bandwidth.
2. Appealing and Functional Website Design
Your website reflects your company, services, and brand. For this reason, it is crucial that it is visually appealing, polished, and functional. When designing your page, allow white space and uncluttered layouts so that your site visitors can easily find what they need. Don’t forget to incorporate quality photographs and graphics to break the text.
Besides its visual appeal, the website must work correctly and quickly. Ensure that all the websites are built to high standards, and proofread the text for any errors or issues. Like any other tech-related service, development doesn’t end with the design. Constantly test for problems and address them to improve the website’s functionality.
3. Clear Calls to Action on All Pages
What does your website hope to achieve with the visitors? If you ask nothing from your site visitors, then you get nothing. Regardless of whether you own an e-commerce website or an informational blog site, you need to ask your visitors something.
If it is an ecommerce store, you can use calls to action prompts such as ‘Buy Now’, ‘Add to Cart’ and even ‘Add to Wishlist’. On the other hand, an informational blog website needs options such as ‘Learn More’, ‘Read More’, and ‘Contact Us’. As for the placement of the CTAs (Calls to Action), ensure they are visible and clear so that customers can easily find them.
Conclusion
As you can see, there are many things that go into making a website successful. However, those mentioned above are the most important ones. Ensure you have the right hosting plan and work on your website’s functionality and appeal. Don’t forget to include clear calls to action so your clients and visitors can easily reach you.
